Rajendra Pratap Singh
The rapid expansion of digital media has fundamentally altered the ways in which religion is communicated, experienced and shared in contemporary India. This paper examines the transformation of religious communication as it moves from the embodied space of the sermon to the mediated space of the screen arguing that digital platforms have restructured religious authority, participation and visibility without dissolving religious belief itself. Drawing on sociological theories of religion, media, communication etc., the study explores how sermons, discourses and devotional practices are increasingly produced, circulated, and consumed through social media, video platforms, mobile applications. The shift from face-to-face interaction to digitally mediated communication has enabled religious messages to travel beyond local congregations, creating new forms of reach, repetition and immediacy while also altering the nature of religious experience. Digital preaching emphasizes visual aesthetics, performative charisma, algorithmic circulation allowing certain religious figures to gain prominence through visibility rather than institutional authority alone. At the same time, digital platforms facilitate the formation of online devotional communities that offer belonging and participation to dispersed audiences even as they introduce new hierarchies, exclusions, and commercial logics into religious life. The article argues that digital religion in India represents a hybrid form in which traditional beliefs, rituals, narratives are reworked rather than replaced, producing a complex interplay between continuity and change. By situating digital religious communication within broader processes of mediatization and public culture, the study highlights how religion adapts to technological environments while continuing to shape moral meaning and social identity in contemporary India.
Pages: 597-600 | 192 Views 93 Downloads