Vol. 7, Issue 1, Part H (2025)

As we know, advertising is a vast field, and without advertising, no business can run and no awareness of the welfare of society can be initiated, and no other service can be available to the public. Advertising not only conveys a message about the product but also generates awareness in society. Advertising aware customers to avail themselves of the services of the products in the market and finally helps in changing the lifestyle of the general public. Advertising helps society to choose the right product at the right time and the right place by giving truthful information about the product. Nowadays, advertising has become an essential part of our lives. In ancient times, advertising was done vocally or by providing door-to-door services to the target consumers, as well as by beating the drums in small towns and street neighborhoods. Advertising is not only a means to highlight the features of the product, but also mentions the drawbacks of not buying the product, so that the consumers have a choice according to their needs. In advertising, products like tobacco, there is already mentioned warning on the packet that “Tobacco causes cancer’’. There are many advertising personalities, but some are the diamonds for the advertising agencies. One of them is Mr. Piyush Pandey, who has given almost 40 years of his life to the world-famous Asia’s no.1 agency- Ogilvy& Mather. Mr. Piyush is currently working as Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy, and also serving as a Senior Advisor in Ogilvy. During his time, he led many creative and unique campaigns and worked on creative campaigns for Asian Paints and gave it a tagline “Har Ghar Kuch Kehta Hai’’ Fevicol, Cadbury, and India’s first moped bike, Luna, for which a jingle was also written by him “Chal meri Luna’’ etc. All these campaigns have won many awards during that period. Mr. Piyush always tries to connect their campaigns with his personal life or experiences as well as with the surrounding environment. Mr. Piyush also believes in teamwork, as he always said in his interviews that for every campaign or piece of work, teamwork is important for its success because no one can do all the work single-handedly; there is a need for a good team that is capable and has potential. Everyone has a unique role in the team, which is essential for every campaign’s success. Along with Mr. Piyush, many great personalities started their career and learned the tactics of advertising major ones including Mr. Sonal Dabral, Mr. Prasoon Pandey, Mr. Rajiv Rao, Mr. Abhijit Avasthi, etc.