Vol. 7, Issue 1, Part F (2025)

The digitalization of agricultural markets in Madhya Pradesh, particularly through the implementation of the Electronic National Agricultural Market (e-NAM), has transformed traditional agricultural trading practices. The introduction of digital platforms has helped farmers access wider markets, secure better prices for their produce, and reduce their dependence on middlemen. This research article examines the impact of e-NAM on the state's agricultural sector, highlighting its role in enhancing market efficiency, transparency, and farmer profitability. By analyzing government data, this study presents a comprehensive evaluation of e-NAM’s implementation, adoption rates, and the challenges faced by stakeholders. Furthermore, the study includes visual representations in the form of charts and graphs to illustrate key findings. The research concludes by offering recommendations for strengthening digital agricultural trade to ensure sustainable growth and inclusion for all farmers, particularly small and marginal ones.